Snowball Advisors is a B2B consultancy that specializes in insurance supplementals for roofing and restoration contractors. I worked with the CEO and VP to name and brand the company. I developed the visual and verbal identity and worked with a developer to design the website as well as the content.
Like any great branding project— this one was all about balancing contrasting ideas. Starting with the name— they wanted something memorable and unique that would naturally engage prospects on cold calls. But, visually and verbally they wanted something that felt like/commanded the respect of the McKinsey brand.
We came up with the name Snowball Advisors because it plays off the idea of the Snowball effect— when you partner with Snowball Advisors you’ll have, “more time, more money, more resources, and more opportunities.” And, I designed the brand to tell the “Snowball effect” story while also feeling respectable and prestigious.
The Logo
The Snowball Effect
Snowball helps roofing and restoration contractors increase ticket size and profitability on all insurance-approved projects. We chose Snowball as the name because it was memorable and unique and had the potential to engage prospects on cold calls naturally. It also speaks to the idea of the Snowball effect, which is the brand promise that when you partner with Snowball Advisors, you’ll have “more time, more money, more resources, and more opportunities.” Inspired by the human feel and esteem of the McKinsey brand, I used a modern and warm serif for the logotype and incorporated the logomark into the word Snowball to communicate the story of the Snowball effect.
The Snowball
Tells the Snowball Effect story
Modern & Warm Serif Typeface
Conveys a sense of prestige and respectability while also feeling human & trustworthy
The Leader in Insurance Supplementals
BRAND STYLE GUIDE
TYPOGRAPHY & COLORS
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The Website
I worked with a developer to design the website to be clean, clear, modern, and user-friendly. I wanted anyone who landed on the site to feel confident in choosing Snowball for all things supplemental. I wanted the imagery to reflect their target audience of contractors– looking happy and successful. We also seeded the pages with multiple, content-specific CTA’s to support their sales funnel.
